About us
Ulla Models, founded in 1978, was Amsterdam's first modeling agency. Now, after more than four decades, it is recognized globally for discovering new talent and providing personal guidance.
With teams based in the Netherlands and Belgium, Ulla Models focuses on developing and coaching exceptional talent. Through a tailored and refined development phase, an Ulla Model is prepared to succeed in both national and international markets, including London, Milan, Paris, New York, and more.
In 2024, Future Faces joined the Ulla Models family, merging two well-known agencies into a single, stronger entity. This fusion combines the diverse representation of fresh and modern Future Faces with the sophisticated and edgy Ulla Models. While the Ulla Models name remains, its vitality has increased, starting a renewed journey of personal development and professional success for models.
As a supportive family of agents, we prioritize integrity. We understand that each model needs time to reach their potential. By creating the right waves at the right time, we provide the best conditions for them to thrive.
The model's health pledge
The personal wellbeing of the model is always the highest priority.
Ulla Models has signed and shaped The Model's Health Pledge. We are part of this network by conscious choice, by adhering to the twelve promises to improve the models' health. It is our way of striving for the healthiest possible work environment for each person in the fashion industry.