About us

Ulla Models, founded in 1978, was Amsterdam's very first modeling agency. Now, after over four decades, it's known worldwide for spotting new talent and giving personal guidance.

The team at Ulla Models, based in the Netherlands and Belgium focuses on developing and coaching prestigious talent. After a bespoke and correctly finetuned Development phase, an Ulla Model is ready to make waves in the national and international markets in London, Milan, Paris, New York, and many more.

Personal coaching is key, no matter what stage of their career the model is in. As a mother agency, Ulla Models moves in tune with its close network of international clients and agencies in fashion.

Ulla Models acts like a supportive family, they understand that new models need time to get ready for the international stage and have the patience to start at the right time. The team focuses on each model's unique qualities and finds the best places for them to succeed.

The model's health pledge

The personal wellbeing of the model is always the highest priority.

Ulla Models has signed and shaped The Model's Health Pledge. We are part of this network by conscious choice, by adhering to the twelve promises to improve the models' health. It is our way of striving for the healthiest possible work environment for each person in the fashion industry.